London: Hatem Bataoa
Said Lahcen Haddad, Moroccan Minister of Tourism, said that the Ministerial Summit of the World Tourism Organization and the demonstration of the World Travel Market, which Ahtdhanthma London a few days ago with the participation of delegations of 150 countries, dominated by the obsession discuss the necessary potential to break and close the gap existing between aviation and tourism.
Haddad said, in an interview with «Middle East», that without the flight can not be for tourism to rebound, however, pointed out that «we must not forget that tourism contributes to the growth of aviation knows at the international level. This was talk at the meeting about a lot of issues that relate to how to bridge this gap, including the payment possibilities to diversify the offer because there are many types of aviation ».
For the new, which carried him to the World Travel Market in London, Haddad said that Morocco for the British is to fly for two and a half hours, to almost three hours, yet it is a very different country from Britain culturally and climatically It is also nature hand. He added, saying that Morocco «remains a destination accessible to the British and close to them, in addition to being a point of enjoying political stability and economic development, and the Moroccans hospitable people and cream, even if Morocco is the third country in the world more welcoming tourists. All these things give us too many qualifications. »
Smith predicted that the number of British tourists up through the end of the current year to 540 thousand, pointing out that before 2020 «we will reach a million British tourists».
Regarding the number of Saudi tourists visiting Morocco, the Moroccan minister said that the number has now reached 70 thousand in the year «But we strive to reach the 200 thousand tourists a Saudi, and this is what we are working on at the level of Saudi Arabia». The following is a transcript of the interview.
* A few days ago you took part in the ministerial summit of the World Tourism Organization and the World Travel Market in London with the participation of delegations of 150 countries. What factor that overshadowed the ministerial summit?
- The meeting was overshadowed by the obsession of research necessary to break and close the gap existing between aviation and tourism potential, it can not fly without tourism to rebound, however, we must not forget that tourism contributes to the growth of aviation knows at the international level. This was talk at the meeting about a lot of issues that relate to how to bridge this gap, including the payment possibilities to diversify the offer because there are a lot of fly types, there is a regular flight, and there are flight «Chartres» (charter flights), there is also a low flying cost, it must Each country should study the possibilities and qualifications in him, and what is the aviation type that suits him or what is the mix that suits him among aviation types, in addition to the appropriate aviation quality of certain markets, for instance in the city of Agadir as a beach town, we find that the flight «Chartres» is where overwhelming, but for which Marrakech is a cultural city and «City Break» (suited for a short visit, for two days and more), which focus on regular airlines and low-cost, too.
However, the most important in all of this is that the development of tourism should not be measured near a large airport in certain countries, but must be measured by the airport infrastructure development in certain areas, so that we create the so-called «Reagan Habs» (regional center), as well develop a policy to fly suitable for tourism, aviation and tourism priorities be why? Because it is not a financial balances national airline in the last year is important, but economic dynamism is essential, because it may be the financial returns for the company at the end of the year is good, but the country win from behind, both in terms of operating or in terms of the development of tourism and so on.
* Noted that Morocco entered in the system of «open skies» in 2006, but in recent years the type of decline has occurred in terms of the presence of low-cost airlines, you were the reasons for this decline exceeded?
- First there was a retreat because the airline walks in the framework of courses, cycle flight between eight to ten years, we have the form of years (2009 - 2010) a decline in the development of the aviation industry point, now began to recover again, but in Morocco we started to diversify the offer.
* How so?
- For example, if the low-cost airline is the dominant Fsnterch in the market, but in return we will support regular aviation, aviation «charter», because parity is necessary among these species. In this regard, we have signed agreements with many airlines, as well as with the promoters of trips, so there are regular flights to Morocco.
* What's New, who Hmmeltmoh to the World Travel Market in London?
- New, which way to the World Travel Market in London is that Morocco for the British is to fly for two and a half hours to about three hours, yet it is a very different country from Britain culturally and climatically It is also nature hand; if Morocco remains a destination accessible to the British and close to them , as well as being a point of enjoying political stability and economic development, and the Moroccans hospitable people and cream, so that Morocco is the third country in the world more welcoming tourists. All these things give us too many qualifications.
For the British market also, say promoters trips Morocco is a country golf and country tourism work, nature tourism, beach tourism as a sophisticated, well-developed cultural and tourism are also available in it.
* You said about the ambition to bring a million British tourists in the year 2020, where now you come in this regard?
- Expect to get at the end of the current year to 540 thousand British tourists, and I think that by 2020 we will reach a million British tourists.
* Moroccan government launched Vision 2020 Tourism to make Morocco among the top 20 tourist destinations in the world, what road are in place to achieve this, the map and what are the pillars and columns that you rely upon in the implementation of this vision?
- First, the diversification of Moroccan cultural display so it is not only the center of Marrakech, through three very important cultural performances, not to compete with Marrakech, but to provide added, and the level of the cities of Tangier and Tetouan, Fez, Meknes, Rabat and Casablanca. Natural supply and ecosystem as well as the level of output to input (South), as well as the Atlas Mountains and valleys level. Natural The offer and ecological very important, as well as supporting the existence of Aaoaúah energy on the Mediterranean sea level and at the level of Agadir to Guelmim, all this will give us a great variety so that we can attract the largest number of tourists from many countries, bad for traditional markets or emerging markets, and this What requires us to provide 200 thousand beds additional, on the horizon of 2020, and enter new markets in the Arab Middle East, and in Turkey, China, Eastern Europe and South and West Africa, as well as Latin America level, in addition to the traditional markets that we have, and this will enable us to make Morocco a tourist destination Twenty of the most important tourist destinations in the world.
* Morocco has exceeded the Arab Spring in peace, but it has not invested well given this to bring more Arab tourists, especially the Gulf, which carries the new Vision 2020 for attracting Gulf tourism?
- This is not true because the Arab and Gulf tourism in Morocco has evolved in a very large, both in the last year or this year. Conversely, there is a distinctive twist on the level of the Arab tourism numbers, we focus on the Arab tourism, and much will of Marketing at the UAE, Kuwait and Saudi Arabia level, Saudi Arabia is an important market for us, there are four million tourists a Saudi traveling around the world, and we are attracting a lot of them.
* How many Saudis who visit Morocco each year?
- Now 70 alpha, but we strive to reach the 200 thousand tourists a Saudi, and this is what we are working on at the level of Saudi Arabia.
* You announced in 2010, Vision 2020 for Moroccan tourism .. what you have achieved so far, three years after?
- There was some faltering in 2011 and early 2012, but now we got back that with the development of tourism and the growing number of tourists, which will encourage investors to invest more, and we will come out of existence as well as agencies of tourism development in the near future, and will be the years 2014, 2015 and 2016 years of achievement in terms of energy inpatient, and directed the eight tourist areas programmed hand in the framework of Vision 2020.
* It is noted that Vision 2020 is based on the three pillars of good governance, and the new shredder tourism, and sustainable development. Where is domestic tourism site of all of this, especially as it was launched several programs to activate domestic tourism, including «My Treasures» but it seems they have not received the required success?
- Domestic tourism accounted for 28 per cent of the national tourism, ie, they constitute almost one-third of tourists who visit the tourist areas, and we want to get to the proportion of forty per cent of the domestic tourism. Now with a highway on the level of Marrakesh and Fez, Agadir, I gave it a very strong domestic tourism a boost, and we are in the context of the development of the right offer for some classes that do not have large PPC we have View «My stations», an offer we are still continuing it. As the domestic tourism is very important, and we focus on the performances, to be suitable for those who do not have a very big potential.
* You announced at the beginning of this year that Morocco is looking to increase the rate of availability of tourists increased by 7 per cent during 2013, while you still optimistic about achieving this figure especially after the modest increase in the rate of increase in the number of tourists in 2012, about 2 per cent?
- No, for the year 2013 the rate was 7 percent, and we expect 2014 to extend by two digits, because we focus first on the fly because it is very important, as we are in the search for relevant signed markets too large for Moroccan tourism, and the recovery that you know some economics Europe is a partner with us well for Travel, which would carry out.
* Always you invited to be a tourist who is visiting Morocco best possible experience by focusing on the good reception and ensure the quality of services, and Odatm all the issues that disturb the tourists on the table, are you thinking of, for example, in the development of a white paper on the Moroccan tourism to remedy the drawbacks and practices that are detrimental to the sector ?
- We are going to think about it, and an inventory of all practices, and also put in front of all his responsibilities in order to be our high-quality tourism. For us the proportion of satisfaction of tourists, according to the studies we do, up to 80 per cent, but we do not want to leave the proportion of twenty percent is not satisfied, and we are working to win, but we put the finger on some important issues, we aim to contribute to the lifting of the level of satisfaction ; Our goal is to get to 95 per cent in the satisfaction of tourists.
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